July 22, 2026
| 2026 Q2 Newsletter |
| RumShaker delivered its strongest quarterly performance of the year during the second quarter of 2026, continuing the positive momentum established in the first quarter. From April through June, the company sold 187.5 supplier cases (1,124 bottles), equivalent to 219.3 9-liter cases and 2,633 retail bottles. These sales generated approximately $38,610 in estimated retail sales. Second quarter results represented approximately 67% of all supplier cases, 68% of wholesale revenue, and 67% of estimated retail sales recorded during the first half of 2026, demonstrating that sales accelerated significantly as the quarter progressed. June closed as the company’s strongest month to date, with 72 supplier cases sold, generating more than $14,810 in estimated retail sales. Compared with the first quarter, supplier case volume increased from 90.5 cases to 187.5 cases, a 107% quarter-over-quarter increase. Wholesale revenue grew 108%, while estimated retail sales rose from $18,889 to $38,610, reflecting a 104% increase. These results underscore the company’s expanding retail footprint, improving sales velocity, and growing consumer demand as RumShaker continues to gain traction in the marketplace. |
Spirits-based RTDs have reached a new milestone in the U.S., surpassing 80 million cases in 2025. This milestone is a jump of more than 10 million cases in a single year, according to Impact Databank. With twelve brands now exceeding one million cases, the category is maturing without losing momentum.
High Noon remains the category leader at 24.1 million cases, while Surfside delivered one of the industry’s most remarkable growth stories, climbing from under 1,000 cases in 2021 to over 10 million last year. Newer entrants like VMC and Lucky One Lemonade are also gaining traction, signaling continued opportunity across multiple consumer segments.
Industry leaders remain confident in the category’s trajectory, with increasing purchase frequency and consumer loyalty replacing pure penetration as the primary growth engines. As consumers increasingly embed RTDs into their regular drinking routines, brands focused on convenience, quality ingredients, and cultural relevance are best positioned to capture the next phase of growth.
The RumShaker team was very busy this past spring with a flurry of activations, including the Steve Harvey Foundation Golf Classic, Atlanta-Caribbean Carnival, Sundresses & Seersuckers just to name a few. Attendees at each event enjoyed their introduction to a REAL Taste of the Islands. Most importantly, the activation validated our business model. RumShaker’s 1.75L premium cocktail format delivered measurable operational advantages for several high-volume venues, including faster service, greater consistency, simplified execution, and improved profitability for both operators and bartenders through increased sales and higher tips. The rapid deployment of high-quality cocktails also created high customer satisfaction thanks to RumShaker. Whether it’s a golf course, outdoor venue or indoor event space, RumShaker is creating more than just a “buzz” in metro Atlanta.
In May, RumShaker launched a series of experiential activations at the renowned Mable House Barnes Amphitheatre in Cobb County for the second straight year. Through an exclusive partnership, we are engaging thousands of concertgoers, introducing them to a REAL Taste of the Islands while demonstrating the convenience and quality of RumShaker.
Our signature lemonade-based Passionade and Lemongria cocktails became the top choice among female consumers. Collectively, these cocktails consistently rank among the venue’s top-selling beverages and we believe we know why.
To Slushie or Not to Slushie
Nothing beats a frozen drink in the middle of summer. However, it can be challenging to get the mix right when making those slushies adult grade. But no worries mon, here comes the RumShaker to make everything icy and nicey.
| Seeking Investors |
| Our Georgia distributor, National Distributing Company is ready to scale RumShaker across metro Atlanta and other cities like Savannah and Augusta. We have a revenue-based financing (RBF) round open to accredited investors. |