Sales Report (2024–2025)

The following table summarizes Caribbean Smooth’s monthly sales performance for the first 11 months of operations, tracking supplier shipments, case and bottle conversions, and sales revenue from 1.75L bottles.

Month (2024–2025)	Supplier Cases	Supplier Bottles	9L Cases	750ml Bottles	$ Sales (1.75L)
November	8	48	9	108	$1,002.80
December	21	126	25	300	$2,632.35
January	14	84	16	192	$1,754.90
February	16	96	19	228	$2,005.60
March	24	144	28	336	$3,008.40
April	44	264	51	612	$5,515.40
May	58	348	67	804	$7,270.30
June	75	450	87	1,044	$9,401.25
July	74	444	86	1,032	$9,275.90
August	74	441	86	1,028	$9,275.90
September	70	420	82	984	$8,774.50
Total	478	2,865	556	6,668	$59,917.30

Celebrating One Year

We successfully relaunched the RumShaker Premium Cocktails brand in November 2024, following a strategic pivot from Ou-Oui! Liqueur in the wake of the COVID-19 pandemic. Adopting a deliberate “crawl–walk–run” approach, we’ve focused on sustainable growth, and the results reflect steady progress.

Our first production run in October 2024 yielded 190 9L cases of Island Passion and Island Sunset, initially packaged in plain, unbranded boxes. Our first retail partner, Eddi’s Package in Decatur, placed the opening order of three cases that November. By year-end, RumShaker products were available in five stores and three restaurants.

Today, just less than one year later, RumShaker is proudly distributed in 30 retail stores, 13 restaurants, and 2 bars, with expectations to reach our goal of 50 total accounts by the end of 2025.

This month marks our fifth production run, now at 400 9L cases, which will supply our retail and restaurant partners through the holiday season. By December 31, 2025, we project cumulative sales of approximately 900 9L cases since relaunch.

Looking ahead to 2026, we plan three to four production runs, maintaining volumes of roughly 400 cases per cycle. Our focus will remain on expanding our footprint across metro Atlanta and greater Georgia, targeting an additional 25 retail stores and 10 restaurants/bars. We also anticipate implementing a strategic price adjustment designed to enhance retail turnover and strengthen our market position.

“…Shook the House”

In May, we launched a series of strategic brand activations at the renowned Mable House Barnes Amphitheatre in Cobb County. Through exclusive access to thousands of concertgoers, we introduced audiences to A REAL Taste of the Islands and showcased the deliciously unique RumShaker experience. Our flagship flavors: Island Passion and Island Sunset made an immediate impact, selling out before the end of the concert on the first two consecutive nights. The Passionade and Lemongria lemonade cocktails emerged as clear favorites among female consumers, while the higher-proof SunSplash cocktail resonated strongly with male attendees. Collectively, these offerings dominated cocktail sales throughout the 15-concert summer series. The activation provided valuable opportunities for direct consumer engagement through our experiential station and significantly increased bar traffic. Venue management credited RumShaker with “creating excitement not seen at Mable House in years,” noting that “RumShaker shook the House” The initiative validated our core business proposition: RumShaker’s 1.75L format delivers operational efficiency, speed of service, consistency, and higher profitability for high-volume venues. We look forward to returning next summer to once again deliver A REAL Taste of the Islands at Mable House.

Time To Go: Scaling to the next level

It’s time to take RumShaker to the next stage of growth. We are beginning the process of raising outside capital to evolve from a strong local business into a regional company and ultimately, a national brand. This is an exciting yet pivotal moment, as the decisions made during this phase will shape our long-term trajectory. Our crawl-walk-run strategy remains central to how we scale responsibly and sustainably. In particular, distribution and marketing are two critical areas that require significant investment to build brand awareness, expand our retail presence, and strengthen consumer loyalty. To support this next phase, we are launching a convertible note raise of up to $1 million. The funds will be allocated toward:

• Expanding our geographic footprint and distribution network
• Accelerating brand marketing and consumer engagement
• Developing new product line extensions
• Hiring key personnel to strengthen operations and execution

This capital raise is expected to continue through the end of 2026. I have already begun discussions with potential investors who share our vision and are strategically positioned to help drive RumShaker’s growth. Accredited and angel investors who are interested in joining this journey are invited to contact me directly for more details. In the future, we plan to conduct another crowdfunding round to provide broader participation opportunities for our loyal supporters and community investors. Together, we can build RumShaker into a leading brand that delivers A REAL Taste of the Islands nationwide.

Upcoming Activations

We are closing out the year with some exciting activations around metro Atlanta. We are excited to share a REAL Taste of the Islands at more golf tournaments, festivals, holiday galas and parties. Monitor our social media stories for details.